Brand and Product Marketing Strategist

Nabila
Abdulmajeed
Omole

Most brands don't have a visibility problem. They have a clarity problem.

I build brand stories that find the right audience, speak their language, and turn attention into growth. Eight years across FMCG, fintech, and tech, shaping how brands are understood, remembered, and chosen.

The work is always the same: get the right story to the right people, and make it impossible to ignore.

8+
Years Experience
15+
Brands
Nabila Abdulmajeed Omole
About

Strategy is the space between what a brand believes and what the market experiences.

"My work closes that gap."

Strategic Planning
Brand Development
Campaign Execution
Product Marketing
Performance Analysis
Sales Enablement
Content Strategy
Executive Branding
Background

With over eight years operating at the intersection of brand storytelling, commercial strategy, and product-led growth, I've shaped some of Nigeria's most recognisable brand moments and scaled marketing systems that drive measurable business outcomes.

My career moved through the rooms where the work happens: account management and campaign strategy at Insight Publicis and Dentsu Creative, integrated communications at Imaginarium, and most recently as Brand and Product Marketing Manager at SeamlessHR, where I led positioning across three African markets and drove product adoption at scale.

Today, I'm channelling that experience into NAO, an independent consultancy that brings agency rigour and in-house marketing depth together. Working with brands that are serious about finding the right audience, shaping the right story, and driving growth that holds.

2020 – 2021
Insight Publicis
Account Management · Brand Strategy · Campaign Execution
2021 – 2022
Dentsu Creative (Isobar)
Digital Marketing · Creative Strategy · Integrated Campaigns
2022 – 2023
Imaginarium IMC
Brand Communications · Content Strategy · Media Planning
2023 – 2026
SeamlessHR
Brand and Product Marketing Manager · 3 African Markets

Selected Work

Campaign case studies across FMCG, fintech, and HRTech from 2018 to present.

01
Pepsi × BBNaija
Owning the Conversation
Dominated cultural conversations during Pepsi-sponsored Big Brother Naija tasks via music ambassadors, exclusive merchandise, and deep cultural integration to sustain high engagement across the full season.
2018 – 2019
FMCG
+127% Brand Mentions
02
Pepsi — Refresh the Mix
DJ Ambassador Launch
Introduced DJ Cuppy, Obi, Xclusive and Spinall as brand ambassadors via pre-event social trivia, a live launch activation, and a sustained post-event UGC wave that extended campaign reach well beyond the event.
2020
FMCG · Music
High Engagement + Sustained Buzz
03
7UP and Aquafina
Lagos Marathon — Run Your Race
Tailored campaign messaging for two distinct brands at scale: bespoke route branding, cheer squads, strategic hydration stations at key milestones, and a culturally resonant grand finale.
2019
FMCG · Events
High Brand Affinity
04
Air Peace — Flygerian
Dubai Route Launch
Anchored Air Peace's Lagos to Dubai route launch in Nigerian cultural pride. The Flygerian campaign used press, radio, and digital to foster strong national identity and drive loyalty toward the homegrown carrier.
2019
Aviation
Strong National Awareness
05
Access Bank × Amex
Nigeria Card Launch
Announced two premium credit cards via exclusive press events, TV, PR, and luxury influencer partnerships, positioning Access Bank as a leader in premium consumer financial products in Nigeria.
2023
Fintech
+127% Brand Interest
06
Access Bank — Access More
Valentine: Love Is More
Drove seasonal transaction volume across the digital banking portfolio via emotionally-led promotions and a radio and digital rollout, converting a cultural moment into measurable app usage and transaction growth.
2024
Fintech
+45% App Usage · +32% Transactions
07
NIVEA West Africa
Face Care · #MeTime · Harmattan Platform
Multi-campaign brand stewardship across Nigeria and Ghana: ambassador-led Face Care launch, the #BreakUpWithHarmattan seasonal platform, and creator-driven #MeTime activations reaching 2.5M+ across both markets.
2020 – 2021
Skincare
2.5M+ Reach · 85% Brand Recall
08
SeamlessHR
Brand Positioning and Product Activation
Shaped brand perception across Nigeria, Ghana, and Kenya: 185+ media mentions, OOH positioning, CSR narrative, and lifecycle campaigns activating 5,500+ employees, contributing to FT Fastest-Growing Companies recognition.
2023 – 2024
HRTech
₦14.7B Disbursed · 78% Adoption
Brands Pepsi 7UP Peak Milk Aquafina Access Bank American Express NIVEA SeamlessHR Air Peace Grand Oak
Services

I translate ideas into clear, structured strategy and content that shape brand positioning and guide execution from concept through to delivery.

From positioning to publication, every deliverable is built for a specific purpose, not a template. Whether that's a strategy document that aligns a leadership team or copy that converts a first-time visitor, the standard is the same: clarity, rigour, and work that holds.

Strategy
Foundational documents that define direction and drive decisions
  • Brand Strategy
    Positioning, identity frameworks, voice and tone, and audience mapping to build brands with long-term commercial relevance.
  • Marketing Strategy
    Full-funnel plans connecting insight to execution: channel mix, campaign calendars, and measurable growth objectives.
  • Platform-Specific Strategy
    Tailored playbooks for social, digital, and emerging channels built around platform behaviour and audience expectations.
  • Product Marketing Strategy
    Go-to-market frameworks, positioning narratives, and lifecycle campaign architecture for product-led growth.
Research
Insight-led analysis to sharpen decisions and reveal opportunity
  • Market Research and Analysis
    Landscape audits, competitive mapping, and category sizing to ground strategy in market reality.
  • Consumer Insights
    Audience behaviour, needs, and motivations synthesised into actionable profiles that inform positioning and messaging.
  • Campaign Performance Analysis
    Post-campaign reviews that translate data into clear learnings: what worked, why it worked, and what to do next.
  • Brand Health Audit
    Structured assessment of perception, consistency, and market presence with recommendations for strengthening equity.
Proposals and Pitch
Persuasive documents built to win rooms and close deals
  • Business Proposals
    Compelling proposals that clearly articulate value, scope, and commercial rationale for new business and partnerships.
  • Campaign Pitch Decks
    Strategy-first presentations that take clients from insight to big idea, structured to persuade and inspire confidence.
  • Partnership and Sponsorship Proposals
    Targeted decks positioning your brand as the right partner with a clear narrative on mutual value and audience fit.
  • Investor and Stakeholder Decks
    Strategic narratives combining market context, brand equity, and business performance into a coherent, compelling story.
Content Writing
Clear, purposeful writing across formats from long-form storytelling to launch-ready communications
  • Press Releases
    Newsworthy, editor-ready releases structured for clarity, credibility, and coverage.
  • Blog Posts and Articles
    Thought leadership and brand content that builds authority, drives organic reach, and keeps audiences returning.
  • Ebooks and Whitepapers
    In-depth long-form content that positions your brand as a category expert and generates qualified leads.
  • Newsletters
    Consistent, value-driven email content that nurtures audiences, builds loyalty, and keeps your brand top of mind.
  • Website Copy
    Clear, conversion-focused copy for homepages, about pages, and landing pages written to resonate and convert.
  • GTM Plans and Playbooks
    End-to-end launch documentation: audience targeting, messaging frameworks, channel execution, and success metrics.
References

Beyond the work itself, strong partnerships are built on clarity, trust, and results.

Below are reflections from colleagues, clients and collaborators across projects.

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★★★★★

"Nabila's attention to detail is exceptional. She will notice the little things everyone else might take for granted that amounts to big wins for the team."

Emeka Otoba Deputy Creative Director Imaginarium Marketing Communications
★★★★★

"Nabila consistently demonstrated professionalism, accountability, and excellent client management skills. Her ability to manage expectations while ensuring deliverables are executed smoothly is exceptional. Her reporting was always thorough, clear, and insightful, making collaboration seamless for all stakeholders."

Naomi Okpalo Head, People and Culture · Princeps Credit Systems Limited